The aim of stream 2 is to identify effective healthy food retail strategies, considering combinations of strategies, their retail context and location.
There are currently more than ten projects are underway within this stream and we are seeking opportunities for collaborations with retailers, organisations and the research community to extend this body of research.
Evaluate the effect of selected healthy food retail strategies on sales, profit, and customer and retailer satisfaction.
Determine which combinations of strategies are most effective in changing consumer behaviour, and in which contexts.
Develop the methods, tools, and resources required for evaluating future real-world healthy food retail strategies at scale.
Objective 1: Evaluate the effect of selected healthy food retail strategies on sales, profit, and customer and retailer satisfaction.
Stream 2 will evaluate pricing and sales of healthy/discretionary food, consumption and nutritional patterns outcomes, compensatory behaviour, the fidelity of strategies, business outcomes (profit, customer and staff perceptions), and factors related to effective implementation. This is being done through various healthy food and beverage retail strategies including:
- Eat Well @ IGA
- Healthy Stores 2020
- Natural experiment of supermarket renovation in regional Victoria, Australia
- Sugar reduction strategy in remote Australian stores
Local government retail setting initiatives:
- Water in Sport, in conjunction with VicHealth
- YMCA Healthy Choices Policy evaluation
- The NHMRC funded Promoting CHANGE partnership project.
University retail setting initiatives:
- Deakin University healthy vending project
- Monash vending pricing randomised control trial
Other projects include the creation of practitioner tools to aid healthy food retail co-design and implementation, the assessment of existing tools, and a systematic review of the effectiveness of nutrition labelling initiatives on promoting purchase and consumption of healthier foods in retail settings.
Objective 2: Determine which combinations of strategies are most effective in changing consumer behaviour, and in which contexts.
- A cross-stream body of work is being planned to address this objective
Objective 3: Develop the methods, tools, and resources required for evaluating future real-world healthy food retail strategies at scale.
In conjunction with the other Streams, projects to meet this objective include:
- Co-creation, with an Indigenous Corporation, of nutrition reports integrated into their food retail information system.
- Digital and AI driven monitoring of food and beverage prices and marketing
- Guidelines for requesting sales data from stores
- Healthy Diets ASAP web interface testing in urban and remote settings, including with Aboriginal and Torres Strait Islander communities
- Testing the effectiveness of a food retail best-practice appraisal tool by public health nutrition practitioners on health-enabling food retail practice
- A systematic review of methods for evaluating retail policies and strategies using food and beverage purchasing data.
In conjunction with the Nourish Network we have developed an Implementation Toolkit, with the concepts and formats to be tested with retailers and fed back into a finalised Toolkit.
resources for this stream
Evaluating the implementation and customer acceptability of a sugar-sweetened beverage reduction initiative in 30 Australian aquatic and recreation centres
Identifying and implementing the most feasible strategy to improve the health of food retail
Monitoring, accountability, and feedback
Population diet, health and business impact modelling
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