The aim of stream 2 was to identify effective healthy food retail strategies, considering combinations of strategies, their retail context and location. ​
Objectives
1. Evaluate the effect of selected healthy food retail strategies on sales, profit, and customer and retailer satisfaction
Stream 2 evaluated pricing and sales of healthy/discretionary food, consumption and nutritional patterns outcomes, compensatory behaviour, the fidelity of strategies, business outcomes (profit, customer and staff perceptions), and factors related to effective implementation. This was done through various healthy food and beverage retail strategies including: ​
Supermarket initiatives:​
Local government retail setting initiatives:​
- Water in Sport, in conjunction with VicHealth
- YMCA Healthy Choices Policy evaluation​
- The NHMRC funded Promoting CHANGE partnership project.
University retail setting initiatives:​
2. Develop the methods, tools, and resources required for evaluating future real-world healthy food retail strategies at scale
In conjunction with the other Streams, projects to meet this objective included:​
- Co-creation, with an Indigenous Corporation, of nutrition reports integrated into their food retail information system.​
- Digital and AI driven monitoring of food and beverage prices and marketing​
- Guidelines for requesting sales data from stores​
- Healthy Diets ASAP web interface testing in urban and remote settings, including with Aboriginal and Torres Strait Islander communities​
- Testing the effectiveness of a food retail best-practice appraisal tool by public health nutrition practitioners on health-enabling food retail practice​
- Led by the Nourish Network we developed a Toolkit to support retailers to implement healthier food and drink strategies.